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Dennis Crowley of foursquare: We’re a company with a volume of live data that can compete with Google and Facebook

1 de octubre de 2012

Crowley: El cambio de mentalidad es la clave del éxito

Foursquare co-founder Dennis Crowley weighed in with news about his company at the IAB MiXX Conference and Expo 2012, moderated by Randall Rothenberg, president and CEO of IAB. Crowley said in his address that his platform receives 1 million check-ins a day, which has added up to 2.5 billion check-ins since foursquare got started.The social platform has 25 million users and about 1 million active companies, thanks to the local searching power and vast reach that has made it an important tool for instantly connecting people with companies – and with each other.Foursquare is a company with a volume of live data that can compete with Google and Facebook, Crowley said.How do you use this innovative platform? The executive said that people learned to use Twitter by seeing how others did it – and the same holds true with foursquare.Crowley also said they’re open to developing business with large advertisers. The change of mentality is the key to success, he said.

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